Friday, 21 November 2014

Photography

Photography

After searching the internet and scouring the web for ideas and tips about how to take a good photo for a magazine. I have learnt that different angles specifically a low angle gives a good, professional for a magazine cover. I also need to consider the lighting when taking my photo as a dark or unusually bright photo can mean its difficult to see and difficult to edit. I have learnt that taking various shots is important as then you have a lot of shots within the same style to choose from. I will lock the focus when taking these shots as a blurred photo will be useless to me unless it is the style I want in my magazine. However, in this case it is not. 

Another tip I found on the internet a the Rule of Thirds.  Google defines the rule of third's as aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section. This image is an example of the rule of third. The lens is split into nine sections, the point of these sections is that instead on targeting the main focal point in the middle of the image you instead focus it in one of the thirds. This creates a more interesting photo to the reader that draws there interest to a different part of the image.

Wednesday, 12 November 2014

Editing

Editing



Before I took my photo's I decided to practice my skills at editing photo. I chose to do this on PicMonkey. I start off with this image of Avril Lavigne which I found on Google images.

I decided that I would adjust the brightness on this image slightly. This gave the image a more glossy magazine look.
I used an effect called HDR which enhanced some of the colour in the image. I gave Avril a Lip Tint which enhanced to colour of her lips and made them stand out more clearer. I used eyebrow shade and eye shadow to make her eyes pop out with some additional makeup effects.

The result of all of this editing was this:

Friday, 17 October 2014

Target Audience

Target Audience

When I think about the average target audience music magazine's get  I would immediately think of teens or young adults. However, depending on the magazine and the genre it has become known that adults and people of an older generation are also likely to buy a music magazine.


After looking over the statistics I have extracted for the National Readership Survey I can clearly see that there is a wide differentiation between some magazines. For example, Kerrang has a readership of 15-34 year old at about 192,000 where as its readership for over 35's is only 60,000. However, Q has a higher total of readers over 35.









I have decided I will try to aim my target audience towards teens and adults, young and old. I feel this will give me a wider range of music to express throughout my magazine. I also feel that if my target audience is wide that the type of music I can out into my magazine is more interesting.

Tuesday, 14 October 2014

Masthead

Masthead

When brainstorming ideas for my Masthead I decided to create a mind map to help me think of different areas of music I could involve in my masthead. In my mind map I included I range of things such as cliche's and contradictions of my genre of music.                                                       


In this brainstorm I thought about a colour scheme that would work for my masthead.  I thought about what colour would give the best impression of rock. I decided that to give an impression of rock the best colours to use would be Black, White or Red. I would decide further what colours to use when I had decided on a title and see what the results would look like.

Then I decided to think about what images come to mind when thinking about rock to help me decide what image to use as a backing image for my masthead. I thought about maybe using fire as a background but decided against it as it may give off a more violent vibe than I am looking for. Death plays quite an important part in the overall look of Rock. When I thought about including skulls or cross bones in my masthead I immediately disagreed with the thought as I felt it would draw to much attention away from the title and also make the magazine have more of an adult focus.

I also thought about what words I associate with Rock which may help me create a name for my magazine. I prefer the name B.A.S.S. that gives off the impression of Rock and music but does not apply to a specific audience which works for the magazine I am aiming to create. I thought about which other names could apply to my magazine. I also liked the name Disturbance as it gave off the impression of an abnormal type of music however I felt that the name itself was too long.
When I considered what cliches you normally associate with rock music I came with the idea of leather jackets, biker boots and long, black hair. All of these represent a cliche rock impression.

Next I decided to try out the name B.A.S.S. in different fonts, colours and with different backgrounds.  After choosing a font that I liked I decided to experiment with colours and backgrounds. As show I experimented with 4 colours - Black, White, Blue and Red. All of these colours I felt gave I rock impression. After experimenting with them I decided that I liked to feel the last example gave me about rock. So I have decided to use a black background with white text.

I decided to think of a backing image to insert to my masthead. After re looking at my brainstorm I choose an object that I thought reflected Rock. I choose a simple guitar that I felt would look good behind my writing to make my masthead more interesting. After a lot of editing and changes I have now decided on a masthead for my magazine.




This is my masthead. I decided to use black and white to give a hard core impression and flipped the S.S to have a more interesting choice of words. I also added my picture of a guitar and changed to colour so it became more faint. I am happy with the results.

Friday, 10 October 2014

Types of Research

Types of Research
Qualitative Research
: Qualitative research is designed to reveal a target audience’s range of behavior and the perceptions that drive it with reference to specific topics or issues. It uses in-depth studies of small groups of people to guide and support the construction of hypotheses. The results of qualitative research are descriptive rather than predictive.

Primary Research: Primary research consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data.

Secondary Research: Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments.

Quantitative research: Quantitative Research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.

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